Localise the content of your website. When introducing your product to a target country, it is very important to localise the necessary information on your website. It is not essential to convert all information into the target language, what you must consider is the target culture and your targeted consumers. Would your potential customers like to read a large amount of information in order to get basic understanding of your products, or would they rather obtain such information from images, or images with short descriptions? If your website contains a lot of technical terminologies, you can also consider using simpler terms to replace the jargon.

Customise your navigation pane. The design of your website needs to match the expectation of your readers. Not every language reads from the left to right: Arabic web users read from right to left, readers in China would expect to see vertical navigation panes.

Search Engine Optimisation. This is very important in order to effectively market your new product in a brand new market. The fact is, in a lot of countries Google and yahoo are not the No 1 search engine. For example, in China Baidu.com has 80% of the market share. Apart from making your products seen in those search engines, you will also need to consider what people are likely to search for in the target countries.

Cultural background will determine the things we do, think, speak and read. Websites are also restricted to cultural influences. Website localisation could greatly contribute to the development of your business. The above mentioned are merely the tip of the iceberg.